At Packwise, we offer a wide range of cosmetic packaging. Our varieties of packaging for cosmetics include everything from the latest generations of airless pump systems, elegant cream jars, cream tubes, and bottles with spray and pump solutions for your product.
Packaging often plays a significant role when consumers choose a personal care or cosmetic product. There are so many cosmetic products available, making it crucial for your packaging to stand out on the store shelf. In fact, more than 70% of consumers make their purchase decision when they are standing in front of the shelves in the store. In such a buying situation, your product has only about three seconds to grab consumers’ attention. So, how can you make your product stand out, positioning it as the preferred choice in consumers’ minds?
.webp)
To differentiate your product from the other cosmetics brands, you should have a focused strategy for your packaging design. The beauty industry is very focused on visual identity, and your cosmetics packaging should therefore have an aesthetic design that matches industry standards and trends. There is fierce competition in the industry, so it is important to be aware of how to best capture the attention of your target audience with your packaging. This can be, among other things, through the use of signal colors on Roll-on deodorants from Palmolive.
We always strive to be up to date on packaging design trends, and we are well equipped to guide you in the design of your cosmetic packaging. At Packwise, we can both assist you in finding the right packaging type for your product, as well as help you develop an appealing and unique design for your cosmetic packaging.
The correspondence between product content and packaging design is essential when attracting the attention of the consumer. We therefore always do our utmost to develop an appealing packaging that clearly communicates the quality of your product content. We incorporate your wishes into the product's expression when we recommend or develop just the packaging that matches your cosmetic or skincare product and communicates with the product's target audience. So we take into account both the aesthetics of the beauty industry and your company's values when we develop your next packaging.
If you are curious to see what we have done, you can read about our collaboration with Copenhagen Grooming.
You can also read about our collaboration with Urtekram, where we developed a smaller PET bottle with design & functionality in focus.
There are many things to consider when finding the right cosmetic packaging. Therefore, we present 5 steps that you can follow when choosing cosmetics packaging for your product:
1. Consider who your target audience is
2. Consider which cosmetic product to pack
3. Consider how your product should be dispensedThink functionality into packaging
4. Attract attention with packaging.
Once you've considered who your target audience is, you may have become smarter about what your product should express. Is your target group committed to sustainability? Price? Exclusivity? Or something completely fourth? In addition, it is important to consider which product you are going to pack and what the viscosity is like to ensure proper packaging. With these considerations of your cosmetics packaging, you will attract the proper attention to your product.
The increasing environmental awareness of consumers is resulting in an increasing demand for sustainable solutions. This also applies to the packaging industry, where the focus has been on the environment to a great extent. At Packwise, of course, we are also very aware of the subject and we are determined to contribute to a greener world. That's why many of our packaging solutions are also sustainable. For example, you can find containers with us that are developed in sustainable materials, or we can help you assemble the packaging materials in a sorting friendly way.
We are also aware that a large amount of product content is wasted in the cosmetics industry due to inappropriate packaging solutions. Of course, we also want to help change that. At Packwise it is therefore possible to develop and produce a sustainable cosmetic packaging for your product.
