BLID Care

Danish influencer and model, Mathilde Gøhler, has with BLID Care introduced a new line of hair products that challenges the beauty industry with its focus on quality and gentleness. From initial packaging sketches, concept development to the production of the finished packaging, we are honored to be part of the creation of BLID CARE's packaging series, which is closely aligned with the brand's visual identity and its values — simplicity, efficiency and gentleness.

Frustrated by the incalculable range of beauty products filled with “harsh” chemicals, Mathilde decides to create something different: a brand that simplifies hair care and offers effective solutions that both cares for your hair and focuses on the health of the environment. In a beauty market flooded with possibilities, BLID Care stands out by precisely offering simplicity and transparency.

Gentle Cares formula

GENTLE Care is more than just a hair care line; it is a promise of quality and simplicity. What makes BLID Care unique is:

Clean Care: Mathilde insists on using only the best ingredients. GENTLE CARE products are free of harmful chemicals, making them a safe and nutritious choice for your hair.
Transparency: Honesty and transparency are at the heart of GENTLE Care. Mathilde believes that you deserve to know exactly what your products contain and how they are made.
Peace of mind: BLAND CARE products are vegan, perfume-free and allergy-certified, reflecting Mathilde's veneration for the real and natural.

Each GENTLE CARE product has been developed with the aim of nourishing and revitalizing your hair, leaving it healthy and radiant. The mild formulations contain ingredients that protect and strengthen your hair and deliver visible results you feel and see.

The genesis of GENTLE Care — focus on packaging choices

In the process of developing a timeless packaging design and conceptualizing recognizable packaging, we have emphasized a simple idiom, on good materials and on a tactile experience when the packaging is first taken by hand and in use. The diminutive idiom and soft coating create a sense of exclusivity and gentleness. With clear DNA in the Nordic, simple idiom, inspiration is also drawn from iconic luxury brands.

In terms of material selection, emphasis has been placed on non-complex materials, but on the other hand — as far as possible — mono-materials have been chosen that allow easy separation and recycling — to the benefit of you and nature.

Mathilde Gøhler's journey with BLID Care is proof of what is possible when passion meets purpose. Explore the range of products and discover the difference with BLID Care hereto.