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For the relaunch of the Coconut Hair Oil Eco product, Urtekram wants a new and break-proof packaging, consisting of a bottle and a pump. Due to the high viscosity of the oil, there are a number of specific requirements for the packaging solution. The bottle must be shatterproof, but have the look&feel of the glass bottle at the same time as the material must provide protection from sunlight. The bottle must be exclusive and elegant, heavier than ordinary plastic bottles and must fit into Urtekram's wide range and match existing shelf impact.
In addition, a high-quality cream pump (with the classic silver-colored bypass) that can seamlessly dispense the oil in the selected dosage. And then, of course, the solution should be easy to label.
As Urtekram himself describes their website, then they have a long history of ecological passion. Urtekram was founded in 1972, at a time when pioneering spirit, a sense of community and environmental awareness were emerging.
Where ecology was still only in its infancy, when rural coffee had not dreamed of being renamed fair trade, and where all this was an idealistic matter of heart for the few. Since then, they have been deeply involved in an amazing journey in ecology and sustainability.
An elegant PET bottle with frosted surface and the desired brown — protective — color. A quality bottle in which the weight has been increased from the standard 15 grams to 21 grams to ensure the exclusive hand-feel. The round shape is chosen for easy labeling. The bottle is fitted with a cream pump from Packwise's premium series, which has been tested and suitable for high viscosity products.
The pump is designed and manufactured with a UV coated bypass to avoid metal parts. The solution has been developed based on Urtekram's desire to combine an elegant solution with recyclable materials without compromising the exclusive expression and hand-feel.
The result is a custom-made PET bottle with a premium cream pump with overcap that protects the product and prevents accidental dispensing. The finished packaging solution complies with Urtekram's requirements for functionality, quality and design.
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