PPWR applies directly throughout the EU, including Denmark. Packaging must have a declaration of conformity and technical documentation.
All packaging must be recyclable in grades A–C and contain a minimum percentage of recycled plastic.
Mono-material packaging is the simplest path to a high recyclability grade.
At Packwise, we offer a wide range of cosmetic packaging. Our varieties of packaging for cosmetics include everything from the latest generations of airless pump systems, elegant cream jars, cream tubes, and bottles with spray and pump solutions for your product.
Packaging often plays a significant role when consumers choose a personal care or cosmetic product. There are so many cosmetic products available, making it crucial for your packaging to stand out on the store shelf. In fact, more than 70% of consumers make their purchase decision when they are standing in front of the shelves in the store. In such a buying situation, your product has only about three seconds to grab consumers’ attention. So, how can you make your product stand out, positioning it as the preferred choice in consumers’ minds?
Each country created its own rules based on the directive. Requirements varied from market to market.
Applies directly and uniformly in all EU countries. One piece of packaging that meets PPWR requirements can be sold throughout the EU.
Extended producer responsibility continues. PPWR sets requirements for the packaging itself, while producer responsibility determines who pays for collection and recycling.
Timeline 2025-2040 with the deadlines that matter most for cosmetics, pharma, and cleaning products.
* Or 24 months after the Commission's implementing act.
PPWR categorizes packaging into classes A, B, and C based on its recyclability. Packaging in class C is considered non-recyclable. Use the traffic light system to see where your packaging stands.
Green · good
Meets the requirements for 2030 and 2038
Typical design
How to keep it green
Yellow · on the way
Permitted from 2030, but not from 2038
Typical design
How to make it green
Red · must be changed
Considered non-recyclable. Cannot be sold from 2030
Typical design
How to improve it
Extended producer responsibility fees will be tiered based on the packaging's recyclability class. Improved recyclability can therefore also lead to lower fees.
PPWR sets four types of requirements for packaging. Here is the overview.
From 2030, class A-C; from 2038, only A-B. The class depends on the entire packaging.
From 2030: 30% in contact-sensitive PET, 10% in other contact-sensitive plastic, 35% in other plastic.
Minimum possible weight and volume. From 2030, a maximum of 50% empty space.
Declaration of compliance and technical documentation. Limits for PFAS and heavy metals.
Have your products checked against the four requirements. We will review your packaging and provide you with a concrete proposal for what needs to change and what can stay.
Packaging must be recyclable, contain recycled plastic, be as small and lightweight as possible, and be free from harmful substances like PFAS in food contact.
The requirements apply to every single component. Here is what that means for the parts we produce the most.
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We know the requirements, our products, and our factories. You get packaging that complies with the regulations while still selling.
We review your product range and identify the components that need to be replaced. Often, the bottle can remain the same.
Monomaterial and all-plastic, e.g., pumps without metal springs. You receive samples first.
Technical drawings, weight, and material descriptions, collected directly from our factories.
Use the new requirements as an opportunity to create a look that stands out on the shelf.
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