As a Packwise customer, you are an active part of the development of your own product.You are the one and we do our best to advise and assist you in the process. We have made it easy for you to see how we work with the design process– from the initial idea to the finished product.
We analyze your brand's DNA to identify Unique Selling Points (USPs) and Emotional Selling Points (ESPs) that need to be reflected in your packaging design. This analysis helps us create a design that is both true to your brand and appealing to your audiences.
We conduct both desk research and field research to understand the market and consumer needs. By combining data collection from both online sources and direct consumer feedback, we get a comprehensive picture of your customers' preferences and behaviors.
We develop mood boards and determine the design direction in cooperation with you. This includes packaging development for new product lines or existing ranges. At this stage, we create several creative directions, from which we can choose the best option together.
We create a 3D model and a 1:1 prototype for you to test to ensure that the packaging meets your requirements for functionality and aesthetics. This hands-on approach allows the design to be fine-tuned before production begins.
We present prototypes to focus groups to test how the packaging design works and reflects your brand. This testing phase gives us insight into how consumers perceive your design and whether it elicits the desired emotions and reactions.
After approval, we manufacture production tools and conduct quality controls (AQL) to ensure high quality throughout production. We closely monitor each production phase and ensure that the packaging meets both technical specifications and design requirements.
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