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COOP is looking for a partner to design, develop and produce a packaging series for the well-known Änglamark brand. The requirements for the packaging design and final packaging are that both the original Änglamark DNA, product functionality and environmental profile are integrated into the solution.
For most consumers, Änglamark is synonymous with ecology, swan labelling and sustainability. Hence also the aforementioned requirement that packaging is produced as sustainably as possible.
Packaging visual expressions, including label and embossing are important design elements, as it must be easy to decode an Änglamark product.
In other words, the packaging must fit into Änglamark's existing product range, but at the same time be characterised by innovative packaging functionality that enhances the user experience.
You can read more about their profile here.
A 720 ml + 900 ml PET bottle produced in recycled material (RPET), which complements Änglamark's sustainable brand. To ensure a better grip for the customer, the round bottle has incorporated flat sides with nubbled texture. In addition, measurement/dosage indicators are placed diagonally on the bottle, which promotes better reading of dosage, regardless of how the bottle is held in hand.
The bottle is adorned with a label that clearly communicates product information, variant and certificates as well as the new enhanced dosing experience. Last but not least, the well-known Änglamark logo, which is discreetly embossed in the top of the capsule for easy product decoding.
An innovative customer solution in which functionality is literally turned upside down while environmental profile and visual identity are taken into account.
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