14. April 2021
At Packwise, we don't just develop your packaging. We also have the option to create a secondary wrapper that matches your product and image. If you are interested in learning more about secondary wrapping, read on here.
What is the difference between primary and secondary wrapping? The primary packaging is in direct contact with the product, which the secondary packaging is not. The secondary packaging is the outer packaging, which can be of many different materials, shapes and sizes. It can serve different purposes. For example, it can protect the primary packaging and thus the product. In addition, it can collect several products in one box. These boxes help to give the consumer a sense of exclusivity, as it is an added luxury that the products are neatly packaged in a box. In this way, the products are protected at the same time as they are assembled in a nice box. At Packwise we have developed several boxes of high quality in good materials. It's a way to pamper your customers a little extra.
If your secondary packaging is a box, the consumer may end up using it as decoration, storage or something completely third. If you want your box to end up on the consumer's shelf rather than in the bin, try to create a design that you would like to have standing on the front. It is therefore important to be aware of how you can get the consumer to keep your secondary packaging once the product has been put into use. Your box must be aesthetic and functional, thus persuading the consumer to keep it. So if you hope your customers use your secondary packaging for storage or something else, you should keep this in mind when designing it. A good example is Apple's Gift Boxwith its stylish design, it has won a place on the shelves of many consumers rather than in the trash. See examples of jewelry box designs in our blog.
In collaboration with the Danish cosmetics company Gosh, we have created a secondary packaging. The stylish box has a simple design and a magnetic closure that makes it easy to use. The functional and aesthetic packaging creates a good opportunity for Gosh's customers to keep the box and use it afterwards.
If you are interested in learning more about what we can do for you, contact us today. For more inspiration for secondary packaging you can click here, and read about our collaboration with Copenhagen Grooming, where we have created both the primary and secondary packaging. You can also read about How to make packaging a part of your home decor.
Do you have any questions for us? Please do not hesitate to contact us immediately. Contact us here
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