14. April 2021

Innovative personal care packaging

What does detergent packaging have in common with personal care packaging?

It can be difficult to draw the parallel between liquid wash packaging and personal care packaging, and yet. Personal care packaging often includes well-thought-out features, all aimed at making the use experience more painless. That is why we have the pleasure of presenting Änglamark in new clothes, where functionality known from personal care packaging, among other things, is thought out.

Änglamarks brand profile

For most consumers, Änglamark is synonymous with ecology, swan labelling and sustainability. Hence the self-evident requirement that packaging is produced as sustainably as possible. The visual expression of the packaging, including the label and embossing are important design elements, as it must be easy to decode an Änglamark product. In other words, the packaging must fit into Änglamark's existing product range, but at the same time be characterized by innovative packaging functionality that enhances the user experience.

How do the requirements boil down to a packaging?

A 900 ml PET bottle produced in recycled material (RPET), which complements Änglamark's sustainable brand. To ensure a better grip for the customer, the round bottle has incorporated flat sides with nubbled texture. In addition, measurement/dosage indicators are placed diagonally on the bottle, which promotes better reading of dosage, regardless of how the bottle is held in hand. The bottle is adorned with a label that clearly communicates product information, variant and certificates as well as the new enhanced dosing experience. Last but not least, the well-known Änglamark logo, which is discreetly embossed in the top of the capsule for easy product decoding.

The Art of Removing Small Irritations

The capsule itself has several functions, which make it easy and convenient for the consumer to dose correctly. The unique feature of the capsule is that it is drip-free, which means that even with the lid open, it can be turned upside-down without dripping. You simply dose by gently pressing the bottle. The capsule itself is a fliptop capsule with heavy-duty hinge, meaning the lid stays fixed and doesn't get in the way during dosing.

If you are interested in learning more about personal care packaging or complete packaging solutions like this, please contact us below

View the full Änglamark case.