07. April 2021
There is still an increasing demand for the qualities that packaging must meet. The basic functions that packaging must fulfill are to respond to the quality of the product and protect it from external influences. The packaging must also be beautiful to look at, contain information about the contents and have a reasonable price.
Instead of simply making packaging more environmentally friendly and less environmentally stressful to dispose of after use, packaging designers are now racking their brains to devise easy ways to recycle used packaging.
Compostable packaging:
It appeals to the environmentally conscious consumer when a product is packaged in a material that can be easily degraded in nature — yes, even in the customer's own garden. Sustainable trends have largely flourished in recent years, which is why the demand for biodegradable is also increasing significantly.
Intelligent Packaging:
Every day the technology is being developed, the word is now possible to produce packaging that monitors the quality and durability of a product. Combining environmentally friendly packaging and the technological aspect is a major challenge for packaging designers.
Packaging for online stores:
Online shopping is rising steadily and demand for protective shipping packaging is feeling the upward popularity curve. As a result, the interest in environmentally friendly bubble wrap and inflatable pillows is also increasing — among retailers as well as consumers.
The less the better:
In order to reduce the negative environmental impact created by packaging, it is important to consider how much packaging is actually needed. The less material used for packaging, the less material we have to dispose of or recycle. It is therefore a core area when designing new packaging.
If you want to know more, you can read about the different types of plastic on our page above sustainable packaging.
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