07. April 2021

What exactly is' unboxing '?

Unboxing

... is, in fact, quite a simple concept. In an unboxing video, you see a person open a certain product and remove it from the secondary packaging it came in.Simple as that!

What products are presented in the videos?

The unboxing phenomenon ranges widely. In the videos, you see people unboxing new clothes, beauty products, electronics, toys, etc. In principle, you can unbox everything — there must be an audience out there somewhere.

That's why we love the videos

Unpopular video phenomena online. A vetting According to Google in 2014, one in five had seen an unboxing video. But why is this phenomenon so interesting?

Unboxing videos arouse a feeling of joy in us, as we often have a positive reaction to new and shiny things. In addition, we love to see something that seems real. The products that unbox in the videos, we may have already become acquainted with in advertisements and ads. We know the advertisers' agenda, whereas we get the feeling that the unboxing videos provide a more honest and nuanced review of the products. In the videos we get (something similar to) a more credible product presentation.

How can you get your beauty product unboxed?

In this guide, we take beauty products as a starting point, as it is one of the packaging categories, for which we get the most inquiries, here at Packwise.

1. First of all, it is essential that your product is actually good.
   Few people want to promote products that they don't feel they can vouch for — especially if they've made a big name for themselves online. Therefore, you need to make sure that your product is worth promoting.
   
   
   
2. Catch their attention.
   Inform whoever is promoting your products about the features, the technology behind it, and what makes your product unique.
   
   
   
3. Eye-catching packaging.
   Of course, packaging is of great importance in unboxing videos. You should therefore carefully consider how you package your products. Be sure to create eye-catchers and differentiate yourself from the competition.

The link below is an unboxing video in which YouTuber Lauren Curtis shows off new, unopened beauty products.

https://youtu.be/bO30XgMKNQo

At Packwise, we develop packaging design and tailor-made packaging solutions. If you are interested in knowing what we can do for you, then contact us today. For more inspiration, feel free to follow our Instagram profile.
You can also read our posts around, goodiebox and their work with packaging.

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