07. April 2021
The GoodieBox sells beauty products on subscription, where customers receive a self-pampering box monthly. The package comes with five or seven carefully selected beauty products that consumers do not know in advance. The box is popular and we are interested in whether the wrapping plays a role in the brand's success. In this post, we will therefore highlight the importance of packaging for customers' experience with Goodiebox.
Beauty products are nice-to-have and therefore are not really a necessity for consumers. This means that the products act as a form of self-indulgence for customers. For the same reason, there are also demands on the quality and experience of investing in the brand's product. In the beauty industry, it's all about selling customer experiences a little out of the ordinary. But then how to do it?
Once you have signed up for Goodiebox, you will receive a nice secondary packaging in the form of a box. The box itself varies in design from month to month in terms of colors and patterns. In turn, the top of the box is always adorned with the name of the brand. It creates brand recognition while the changing design makes the Goodiebox experience different and exciting from time to time.
The box itself is always of high quality, and has a nice small opening with a pull-out function, which makes it easy both to open and close. When you pull out the box, you are greeted by colored tissue paper and it leaves the feeling of an exclusive look and feel. In the box, the new beauty products are hidden, but you already get a sense of quality before you get your hands on the products.
So it's not just beauty products that surprise when you receive a Goodiebox. The first surprise is the secondary wrapping. What does the box look like this month?
Since the design changes monthly, it is of course exciting to see what the packaging now looks like. Not many brands change their packaging every time you buy something new from them.
Precisely the secondary packaging is also interesting because this type of packaging has the opportunity to acquire a place on the consumer's shelf. Namely, such boxes can be used for storage, decoration or other.
We know it ourselves from Christmas Eve — the presents in the beautiful wrapping can be something very special. For the same reason, we spend huge amounts of money on gift paper and ribbons, because we know what a nice wrapped gift can do. The same goes for packaging: if you manage to wow someone simply by the wrapping, you're already well on your way.
At first glance, your packaging should arouse the interest of consumers. It will be part of the customer experience of your brand and products. With Goodiebox, customers receive more than just beauty products — they receive a well-thought-out packaging solution.
If you are interested in how we can help you, contact us today. For more inspiration, please feel free to read our post on 9 cosmetics packaging that we admire.
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