15. February 2021

Tips for the design process

The design process is an important part of creating your product and brand. It is difficult to get the consumer to notice your product among all the others on the shelf. Having an eye-catching product that captures the attention of the consumer is paramount.

We have put together three tips for the design of your packaging so that your product is made competitive.

Form and design in the design process

More than 70% of consumers first make the purchase decision in stores when they stand in front of the shelves. It is therefore extremely necessary that your packaging has a beautiful design and an eye-catching expression to stand out.

First of all, it's about getting people's attention. Packaging is pretty much the only means of communication available to you once your product has been placed in stores.

In the process, it's not just about creating the most eye-catching design. There needs to be some kind of alignment between the visual expression of the product and the values of your brand. In addition, you need to take into account the market and the target audience that your product targets. Your design has the ability to tell consumers what they are buying. Therefore, remember to pay attention to what signals your design sends.

How to make user-friendly packaging

A beautiful and eye-catching design ensures that your product will be selected on the shelf. But it is functionality and ease of use that ensure that consumers continue to buy it. It is therefore essential to incorporate ease of use into your packaging design. Consider these elements of your design:

• Keep your packaging as simple and minimal as possible.
• Your packaging must be recyclable once the container is empty of product.
• Consider the size and shape so that your packaging fits in the refrigerator if your product is designed to need to be stored there.

Information needs to be incorporated into the design of your packaging

We live in an information society and consumers want to know what they are buying. They will be informed about where the products are made, how they are produced, the materials used and the ingredients they contain. Consider what factors distinguish your product from those of competitors.

Are there specific ingredients in the product? Or is the packaging made from sustainable materials? Find your strengths and highlight them on your packaging. In addition, it is essential that you examine the laws of the different countries in relation to product information requirements.

Should we make a packaging design that fits your product?

If you are interested in learning more about how we can help you design your packaging, contact us here.

If you want inspiration for packaging design, you can find our Instagram profile here.

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