29. November 2022
For many people, shampoos and conditioners fall under the category of 'need to have'. You can therefore be pretty sure that the two hair care products are found in most households. You do not need to sell the idea of the products to consumers, but you must make sure that it is your products that appeal to them. There is fierce competition in the beauty industry, and therefore it is important to differentiate itself from its competitors and create an advantageous product for consumers.
The bathroom is an important space that all members of the household use daily. A nice and stylish bathroom signals cleanliness, order and good hygiene, and therefore many want their bathroom to be a stylish and simple room. For many, it is also important that the products presented above match the rest of the interior of the room. Hair care products such as shampoos and conditioners often have a visible location in the bath, as the products must be easily accessible when they are to be used. In addition to the product content itself, the packaging, design and brand also play a role in the consumer's choice of hair care products. When products are promoted, they help to reflect the consumer's lifestyle and buying habits.
Pastel colors are in — both when it comes to clothing, home decor and beauty products. The calm and luscious colors are pleasant and can bring life to any home. One brand that resorts to pastel colors is Swedish Maria Nila, which develops hair care. The products are produced in Sweden and are 100% vegan. The product contents come in delicious, stylish containers in pastel colors primarily. The packaging design is appealing due to the beautiful colors and stylish design. Imagine how a shampoo and conditioner from Maria Nila will shine in a white, bright bathroom. Thus, the products can be used as part of the interior and allow the consumer to create a more colorful, stylish look in the bathroom.
Kevin Murphy is the first beauty brand to offer packaging made with 100% plastic waste from the oceans. The containers differ from other packaging for shampoos and conditioners, as Kevin Murphy's containers have a more angular and special design. The shape of the packaging is iconic to the brand and it is thus used to create brand recognition. Kevin Murphy signals quality all round. They have good product content, innovative packaging forms and an exclusive design. The brand has become a huge success, and presumably many have been attracted by the delicious packaging.
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