14. April 2021

Packaging for cleaning products — clean design

Focus on Sustainability Alternative packaging for cleaning products

When you think about packaging for cleaning products is 'stylishly design' not words one associates with the category. The company behind the brand & SOAP probably had the same thoughts. When you look at the packaging you immediately think of cosmetics, but & SOAP are in reality cleaning products, with clear visual connotations to cosmetic products.

The brand challenges the general design of packaging for cleaning products in the form of a complete modern packaging design, for the extremely discerning and sophisticated consumer. & SOAP's first product line is well executed and well thought out, as it divides the cleaning process into 3 steps “step by step”, to ensure the most thorough cleaning.

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Mini triggers and soap pumps in square format

The packaging is kept in a rigorous black and white combination in a square format supplied with black mini triggers and soap pumps. Together, the packaging design adds a distinctive, stylish and modern look to the range, which does away with “foot-shaped” prejudices about how an organic cleaner should be packaged.

The brand's identity is an amalgamation of Japan and Portland. &SOAP is based on an international collaboration with a Portland-based creative agency, which has been responsible for the strategic design, and a small traditional manufacturing company in Japan that supplies genuine household cleaning products made from organic soap. The Japanese manufacturing company has roughly a century of history, and is known as one of the very few authentic manufacturers on the fringes. Their technology makes it possible to provide effective cleaning products based on almost 100% organic raw materials.

Moreish is a good example of the myriad of options available in packaging for cleaning products. They have simply rethought the shapes and sizes of the classic trigger sprayers and soap pumps, creating a product line that stands out on the supermarket shelf and in the home.

Are you interested in learning more about packaging design, or are you ready to hear about our wide range of trigger sprayers and soap pumps so contact us.