07. April 2021
As with any other product, consumers are attracted at first glance by the visual elements. 70% of consumers first make the purchase decision in the store in front of the shelves, and in such a purchase situation, your product has only about three seconds to capture the consumer's interest. Thus, your packaging has only a very short moment to convince the buyer. To become the consumer's preferred choice, you need to consider your choice of packaging and what visual means you use in the packaging design.
Despite the fact that cleaning is not very glamorous, packaging selection and design nevertheless play a role for some consumers. Klar is a Danish company that has made a series of products for cleaning, among other things. Both the packaging and the product content are sustainable, and in addition, the products look very appealing. They have a stylish and simple design, and signal good style and environmental awareness. The products from Klar thus give consumers a reason to choose them: they are sustainable and visually appealing
At Packwise we have a wide range of packaging types. Together with our customers, we have also designed tailor-made packaging solutions to suit their particular product. For example, we did this when we developed Änglamarks detergent. The detergent comes in a PET bottle, which is produced from recycled materials. To ensure a better grip for the customer, the round bottle has incorporated flat sides with nubbled texture. In addition, measurement/dosage indicators are placed diagonally on the bottle, which promotes better reading of dosage, regardless of how the bottle is held in hand. We are experts in developing custom-designed solutions for our customers, so do not hesitate to contact us if you need an innovative packaging solution for your product. You can read more about our Angel lamp case.
Of course, to create a sustainable cleaning product, you should avoid harmful ingredients in your product. The product content should consist primarily of natural ingredients, thus sparing the environment as much as possible. A sustainable cleaner should come in an environmentally friendly container. When developing the packaging for your product, it's a good idea to choose a material that can be recycled. For example, you can choose that the bottle should be made of PET plastic, as the material can be sorted and is very easy to recycle. Sustainable product content goes hand in hand with sustainable packaging.
Following on from the above advice on creating a sustainable packaging, one can also consider the size of its container for the cleaning agent. Virtually all cleaning products are filled in plastic packaging. If the products come in large quantities and thus in large cans, bottles, etc., the amount of plastic packaging that the consumer has to buy and throw away is minimized.
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