14. December 2021
What should you consider when designing packaging for hand soap?
We illuminate that in this post, where we touch on color choices, among other things, and highlight a foam hand soap dispenser from Palmolive.
Hand soap is a need-to-have product, as it is common good hygiene to wash one's hands after a toilet visit, before cooking, etc. Since the outbreak of covid-19, good personal hygiene has only become more important, and therefore one must imagine that hands have been washed diligently both outside and at home.
Hand soap is a product that we use several times a day, and even if it is a product we need, it does not mean that the packaging should be boring and uninspiring. There are a wide variety of hand soaps on the market, so it is important that your packaging catches the attention of the consumer! How best to do this, you can read about here.
An easy way to create an interesting and dragon-like packaging design is through the use of colors. You can choose to color your entire packaging in one color,
that's up in time. It creates a different expression that with guaranteewill capture the attention of consumers. You can also choose to use colors
as part elements of your packaging design.
There are many options for how you can create an appealing color theme, and the use of colors can actually have a positive impact on
the visual appearance of your product on the shelf.
Do you want to use colors in your packaging for hand soap? You can read more about colors in our post on color selection.
Many major Danish skincare and cosmetics brands that also sell hand soap have a more minimalist style. They use natural brownish colors that create a simple, aesthetic expression. The Nordic style is incorporated into the design, and the containers are so simple and delicious that they fit into most bathrooms. Examples of brands that feature this minimalist, Nordic style in their hand soap packaging are Meraki, Ecooking, Aesoap and L:A Bruket.
Another visually appealing design is transparent PET containers, which Badeanstalten uses, for example, as packaging for hand soap. The transparent container allows the product contents to be viewed, while the packaging is adorned by a large, black and single label that matches the black dosing pump. Yet another packaging for hand soap that will fit into most homes.
The Foam Hand Soap Foamer from Palmolive is an innovative pump dispenser solution that uses oxygen to transform the liquid soap into a full-bodied foam. This means that the oxygen increases the mass of the product, as is also known from shaving gel. A foam hand soap dispenser thus reduces product consumption, without compromising your hand hygiene.
Palmolive's soap dispenser is carefully adapted to the shape of the packaging. The foamer is widest at the bottom, which ensures stabilization of the product on any wet surface. In interaction with the wide foundation of the packaging, the dispenser “mouth” itself is also significantly wider than with the standard. It ensures an even pressure and a uniform output when you want soap for your hands. A foam hand soap dispenser is therefore an environmentally friendly and user-friendly choice of packaging for hand soap.
Foam hand soap is considered to be milder to the environment and thus the product is also more sustainable. This is due, among other things, to the increased volume when pumping out, which creates greater foaming of a smaller amount of soap. Foam hand soap thus lives longer with the consumer, which is an increase in product life and a reduction in packaging consumption.
Hand soap should be both gentle on hands and the environment. The less soap flushed down the drain, the less environmental impact — that goes without saying. In addition to the environmental benefits, anyone who has washed their hands with foam knows that it is easier to wash the foam off their hands than when using ordinary liquid hand soap. This therefore also results in less water consumption per washbasin, which is of course also worth taking into account in the environmental account.
If you are interested in hearing about how we can help you with your hand soap packaging, contact us here today. For more inspiration feel free to visit our Instagram.
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