Custom printed packaging: A guide to logo and decoration for your packaging

By Packwise · Updated August 2026

Custom printed packaging makes your product recognizable and strengthens your brand from the very first glance. The method you choose for applying your logo and graphics depends on the packaging material, shape, number of colors, and your order volume. Here, we walk you through the most common decoration methods for cosmetic and pharma packaging.

What is custom printed packaging?

Custom printed packaging is packaging where the logo, product name, and graphic elements are applied directly to the surface. Unlike stickers and labels, the print is an integrated part of the packaging, which provides a more premium and professional look.

Custom packaging with a logo has become a key competitive factor. According to market research firm IMARC Group, the global cosmetic packaging market reached 42.2 billion USD in 2025, and personalized packaging is one of the primary growth drivers (IMARC Group, 2025).

5 methods for printing on packaging

Screen printing

Ink is applied through a fine-mesh screen directly onto the packaging surface. Screen printing provides a durable and sharp result on both plastic and glass. The method is best suited for designs with 1-4 colors and is cost-effective for larger orders.

Pad printing

A soft silicone pad transfers ink from a printing plate to the packaging. Pad printing is ideal for curved or irregular surfaces, such as pumps, caps, and small bottles. It handles fine details and small logos better than screen printing.

Hot stamping

Metallic foils in gold, silver, or copper are applied using heat and pressure. The result is a reflective, premium finish often used for perfumes, serums, and high-end cosmetic packaging . Hot stamping can be combined with embossing for a tactile effect.

Shrink sleeves

A printed plastic film is shrunk onto the packaging using heat, covering the entire surface 360 degrees. Sleeves offer full design freedom with photorealistic printing in an unlimited number of colors. They are popular for products with changing campaign designs or many variants.

Digital printing

Digital printing applies ink directly to the packaging without the need for printing plates, making it ideal for short runs, prototypes, and personalized products. While the unit price is higher than with traditional methods, there are no setup costs for printing plates.

When should you choose which method?

1. Your logo has 1-2 colors and you are ordering in large quantities: choose screen printing. It is the most cost-effective choice for high-volume orders.
2. Your packaging has curved or irregular surfaces: choose pad printing. It is the only method that accurately handles complex geometries.
3. You want to signal premium quality and luxury: choose hot stamping. Metallic foils and embossed prints create a finish that cannot be achieved with conventional ink printing.
4. You need full-image coverage in multiple colors: choose sleeves. They provide 360-degree design freedom with no limitations on the number of colors.
5. You are testing a new product or producing a limited run: choose digital printing. No printing plates mean a quick setup and low minimum order quantities.

Comparison of decoration methods

Frequently asked questions about printed packaging

How much does it cost to have packaging printed?

The price depends on the method, the number of colors, and the order size. Screen printing and pad printing have low unit prices for high-volume orders, while hot stamping and digital printing are more expensive per unit. Printing plates are a one-time cost spread across the entire order, so larger orders result in a lower unit price.

Can all types of packaging be printed?

Most materials can be decorated: PET, HDPE, PP, glass, and metal. The right method depends on the shape and surface treatment of the packaging. Some types of plastic require pre-treatment (corona or flame treatment) to ensure the ink adheres properly.

What is the difference between printed packaging and labeled packaging?

Printing is applied directly to the surface of the packaging and becomes an integrated part of the product. A label is a separate sticker. Printing provides a more premium look and is more durable over time, while labels are faster to change between product variants.

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