21. December 2021
Since the outbreak of COVID-19, there has been an extra focus on hygiene — which is why the demand for disinfectant and thus also disinfectant packaging is high. Disinfectant is sold to consumers, shops and other workplaces. In shops and businesses, dispensers often stand at the entrance. The dispensers are most times standard packaging solutions, similar to each other with a simple, clinical and anonymous expression.
At Packwise, we would like to give our potential and existing customers a tip: make your disinfectant packaging stand out! Read along in this post and get some advice on how you can do just that.
Your disinfectant packaging should fit into the rest of your product line. It is therefore important that you consider your brand identity when starting the design process. If you own a Danish skincare brand that sells exclusive and delicious high quality products, this should also be reflected in your disinfectant packaging.
Many people carry disinfectant with them on the go, which means that it is one of the products that many people always carry with them. More consumers are paying extra attention to the products they carry with them on the go, as they are the ones they bring out into the public.
They can therefore become markers of identity that other people see, just as well as home decor or a car can be. Therefore, there are also guaranteed to be some consumers who agree that the packaging design of their disinfectant should be aesthetic. It has a signal value. If you want to speak to this target audience, you should develop a minimalist, simple and delicious design for a high-quality packaging. The example of such visual and aesthetic packaging is disinfectant from Tromborg.
Several brands have already developed their own disinfectant -- but not many stores or workplaces have their own custom-designed disinfectant packaging. How can that really be? Consider how it would create a different expression if there were logos on the liquor stands that stand around stores. Instead, you are often greeted by worn, anonymous and sometimes broken containers. They have nothing to do with the store or workplace, but have simply been placed or installed for safety reasons. Why not see it as an opportunity to use the dispenser as part of the store decor? Or as part of the visual expression in a workplace?
It seems that our new hygiene habits are here to stay. This is precisely why it may be relevant for companies within pharma, cleaning and skin care to consider selling disinfectant. There are now a lot of disinfectants in different shapes, colors and sizes on the market. It is therefore about standing out with its packaging, since most disinfectants have the same properties. If you want to develop a disinfectant packaging, you should consider how you want to differentiate yourself. We have made a list of some things for you to consider. They're all about price and sustainability — but of course there are far more decisions to make when it comes to your packaging design. We'll help you with that when you get there.
Should your packaging be as cheap as possible (but of course still work optimally and as intended)? It will allow you to sell your product cheaper and thus differentiate you on price.
Or should you invest in a packaging that is more expensive and of higher quality? In this way, you will be able to stand out by having a user-friendly packaging of high quality and good materials.
Does your disinfectant packaging need to be sustainable? Is it relevant for you to create a more sustainable product, as your other products are already environmentally friendly? If so, you can opt for some sustainable materials or a refill system. You can also make sure that your packaging can be completely emptied of product contents, so that no product is wasted.
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