27. June 2024
Danish influencer and model, Mathilde Gøhler, has with BLID Care introduced a new line of hair products that challenges the beauty industry with its focus on quality and gentleness. From initial packaging sketches, concept development to the production of the finished packaging, we are honored to be part of the creation of BLID CARE's packaging series, which is closely aligned with the brand's visual identity and its values - simplicity, efficiency and gentleness.
Frustrated by the incalculable range of beauty products filled with “harsh” chemicals, Mathilde decides to create something different: a brand that simplifies hair care and offers effective solutions that both cares for your hair and focuses on the health of the environment. In a beauty market flooded with possibilities, BLID Care stands out by precisely offering simplicity and transparency.
BLID Care is more than just a hair care line; it is a promise of quality and simplicity. What makes BLID Care unique is:
Each GENTLE CARE product has been developed with the aim of nourishing and revitalizing your hair, leaving it healthy and radiant. The mild formulations contain ingredients that protect and strengthen your hair and deliver visible results you feel and see.
In the process of developing a timeless packaging design and conceptualizing recognizable packaging, we have emphasized a simple idiom, on good materials and on a tactile experience when the packaging is first taken by hand and in use. The diminutive idiom and soft coating create a sense of exclusivity and gentleness. With clear DNA in the Nordic, simple idiom, inspiration is also drawn from iconic luxury brands.
In terms of material selection, emphasis has been placed on non-complex materials, but on the other hand — as far as possible — mono-materials have been chosen that allow easy separation and recycling — to the benefit of you and nature.
Mathilde Gøhler's journey with BLID Care is proof of what is possible when passion meets purpose. Explore the range of products and discover the difference with BLID Care hereto.
Are you interested in learning more and ready to start your own journey towards custom-developed and sustainable packaging?
At Packwise, we help you create unique packaging solutions that support your brand identity and desires for visual expression. We understand the importance of incorporating a recognizable design language, sustainable materials and functionality into your packaging.
Whether you are looking for a standard solution or a unique packaging series, we can assist you in all processes — from packaging design, material advice and selection, functional testing and final product preparation and delivery of the finished packaging.
Please contact us for an initial and non-binding dialogue on your packaging wishes — and find more inspiration here in our product catalog.
Do you have any questions for us? Please do not hesitate to contact us immediately.Contact us here
We have a lot of different products and packaging. Explore our product catalog.Go to product catalog
You are always welcome to contact us. Whether it is sparring, a concrete inquiry or ideas for cooperation and development, we are happy to engage in dialogue and look at the possibilities together.
