4. August 2023
The following are some crucial factors for companies looking to create more of a sustainable packaging product development:
Choosing ecologically friendly materials is the first step in the development of products with sustainable packaging. Using recyclable materials, such as paper, glass or aluminum, can be one way to achieve this. Alternatively, it can refer to the use of degradable or compostable materials, including plastic made from plants.
Just because an item can be recycled doesn't mean it will be recycled. Packaging designers must ensure that their creations are easy to recycle to increase the possibility of recycling. This may involve the use of simple packaging that is easy to remove or design for mono-materials.
Packaging designers can reduce waste in addition to choosing environmentally friendly materials and designing for compostable or recyclable packaging. To achieve this, thinner materials, smaller packing dimensions or even no packaging at all can be used.
The global movement towards sustainability has become inevitable in recent years. Demand for more environmentally friendly behaviours and products has increased due to factors such as climate change and plastic pollution. This initiative has had a particularly positive effect on the product development of sustainable packaging. Companies are revising their packaging strategy and prioritising the development of sustainable packaging products as customers demand more sustainable solutions.
But what exactly does developing sustainable packaging products entail? In all its simplicity, it is about creating packaging with less environmental impact. This can be done, for example, by using environmentally friendly materials, planning for recycling or degradability, and reducing waste across the entire product lifecycle.
To develop sustainable packaging also involves taking into account the entire service life of the product. This includes the design, production and transportation of the product, as well as its use, consumption and disposal. By choosing materials and designs that consume the least energy, produce the least waste, companies can reduce their negative environmental impact.
Last but not least, companies can help consumers make more environmentally friendly decisions by providing them with accurate information about the environmental impacts of their packaging. This can include information on how to compost or recycle the packaging, and the benefits of choosing a more sustainable option.
A company that is an excellent example of sustainable product development is Ganni. In just three years, the Danish fashion brand has managed to increase the proportion of their clothes, which can be classified as sustainable from 9% to 73% from 2018-2021.
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