16. March 2023
At Packwise, we specialise in packaging design, and we also design, develop and produce secondary packaging and unique gift boxes for your product. Here at Packwise, our focus is that your product and packaging should appear as one integrated experience.Secondary packaging helps to give the customer a sense of exclusivity, as it is an added luxury that the products are packaged neatly in addition to being of course protected.At Packwise, we focus on secondary packaging to be protective and functional — but it also has to act as an extra” treat” for your customers. That's why we want to create an appealing packaging design that matches your product and your company's values.
In addition to their distinctive logo, Louis Vuitton is known worldwide for their iconic “golden yellow” colored gift boxes. LVMH uses the distinctive bright saffron shade called “Saffron Impérial”, which has been part of Louis Vuitton's history for nearly a century and a half. The gift box is made of high-quality materials, so the packaging is robust and can withstand shipping. It fits comfortably in the travel bag, and you don't have to worry about the contents of the box being damaged during transport.
If you've ever ordered makeup, skincare or perfumes from Chanel's website, you know how “extra” they are when it comes to wrapping the products. In their gift boxes, a lot of tissue paper is often located around the products, strategically placed in the same direction so that they do not move during transportation. The purpose of the “extra” luxury packaging — besides of course ensuring that the products do not break during transport — is to give the customer the “Chanel experience”; a luxurious experience that should ensure that the customer feels pampered and special. The colors white and black are often used in their packaging, and Coco Chanel herself was not a big fan of too heavy and flashy decoration. In other words, “less is more”. Chanel has chosen to keep the packaging very simple and elegant, and the colors, as well as the straight lines that frame the packaging, represent purity and simplicity.
Gucci introduced in 2020 their new packaging in a green hue. It is created from a selection of materials with a specific focus on sustainability. The gift box is made from cardboard and paper from responsibly managed sources. The beautiful decorative pattern on the gift box is affixed with colored adhesive and does not contain plastic, which allows the entire box to be sorted as cardboard/paper when at some point the packaging reaches the end of its useful life.
Burberry is also one of the luxury brands that have chosen to change their packaging to adapt to the movement towards sustainable packaging and to minimise unnecessary plastic packaging. Using modern manufacturing techniques, Burberry has created paper packaging using FSC-certified paper from recycled coffee cups.The result of this is a high-quality gift box that exudes class and luxury. A strongly entrenched sustainability strategy sends a direct message to customers that Burberry's values (sustainability) align with those of their customers.
When one thinks of the brand Tiffany & Co, one often associates the illustrious brand with the iconic “Tiffany blue” color. In fact, the blue color used by the brand is a patented pantone color that only Tiffany & co. has access to. The color blue represents purity, peace and orderliness. A well-matched shade for Tiffany & co., which is precisely a brand that delivers a touch of elegance but keeps the look youthful and fresh with the bright color. A colour that will appeal to generations in the years to come.Like many other luxury brands, the brand has chosen to switch to sustainable packaging materials as part of its marketing strategy. This is to best cater to a younger and more environmentally conscious audience — without compromising on their message of luxury and timeless elegance.
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