PackWisePackWise
September 5th 2024
In 2024, we’ll see a number of packaging trends that will set new standards for both the pharma and cosmetics industries. These trends are largely driven by consumers’ increasing demands for sustainability, minimalism and personalization – all of which have a major impact on how companies should adapt their packaging strategy in the upcoming 2025.
Sustainability is no longer just an option, but an expectation from consumers. Material solutions such as recycled plastics (PCR) and mono-materials are at the forefront when it comes to developing the future of packaging. Mono-material refers to packaging that is made from only one type of material, making it easier to recycle. The advantage of mono-material is that it avoids mixed materials, which are often difficult to separate and recycle properly. This is a great advantage when it comes to improving the circular economy of packaging, as it simplifies the sorting and recycling process. At Packwise, we actively work to help our customers with more environmentally friendly packaging solutions.
Minimalist design continues to dominate in 2024, especially in cosmetics packaging. There is a trend towards using mono-materials, which are easier to recycle while providing a clean and modern look. For pharmaceutical packaging, functionality is key – for example, through easy-to-read labels and intuitive packaging that makes it easy for consumers to use the product correctly. You can read more about how we help you optimize your packaging design to be both functional and stylish on our packaging design and development page .
Another key trend that prevails is packaging personalization. To stand out in the market, many companies now offer customized packaging solutions that are tailored to specific target groups or individuals’ needs. This is especially relevant in the pharmaceutical industry, where personalized medicine is becoming increasingly prevalent. At Packwise, we have extensive experience in developing unique packaging solutions that precisely match our customers’ specific requirements and target groups.
Contact us today and let us help you design a packaging solution that is on trend and matches both your and consumers’ expectations.