PackWisePackWise
August 21st 2024
To create successful packaging, it’s important to understand that packaging is not just about protecting the product, but also about connecting with the customer and standing out from the competition. When packaging matches customer preferences, it creates a better customer experience and increases the chances of the customer choosing your product over your competitors’. In this blog post, we dive into how, with the right customer insights, you can create packaging that not only protects, but also engages and attracts your target audience.
It’s crucial that your packaging appeals to the specific target audience for your product – especially location, gender, age and income are important parameters to consider when developing your packaging. For example, cosmetics packaging aimed at young women will typically focus on aesthetics and sustainability, where gift box packaging considerations may be useful, while medicine bottles for the older population will prioritize functionality and safety. The customer should therefore be reflected in the design and material selection of your packaging to meet their purchasing priorities. By understanding the values and needs of your target audience, packaging can be designed to resonate with their expectations, increasing the chance of a purchase and your packaging and product living up to their expectations.
Sustainability is a key theme for many consumers today and this is also reflected in their choice of packaging, with a focus on the material and its recyclability being an important argument for customers. By using recyclable packaging and more sustainable packaging plastic solutions such as refillable packaging, bioplastics and rPET, you can meet this need, stand out and easily become an advantageous choice for your customers.
At Packwise, we can help you develop packaging that protects, engages and sells. Contact us today to learn more about how we can help you optimize your packaging and reach the right audience.